 Successful, Low Pressure
Salesmanship -
Edward Berman
No moment of time is wasted; no
prospective customer ever displeased; no hope for an
eventual repeated sale of goods and services ever lost when
friendliness, courtesy, consideration, and cooperation go to
work for the successful low pressure salesman.
Leo Durocher, formerly the stormy petrel of major league
baseball, once said, "Nice guys finish last." Dwight D.
Eisenhower, Jack Benny, Perry Como, and many thousands of
others have proven beyond a doubt that "Nice guys are more apt
to finish first!" So it is with all successful low pressure
salesmen, whether they are selling statesmanship, humor, music,
or goods and services...
Every book has a premise, a reason for being written. The chief
premise of Successful Low Pressure Salesmanship is, "It
pays to be nice to people." When a premise proves itself out,
as it does in this book, with factual, field-tested examples,
we can only say, "Here is an opportunity for you to examine its
logic, prove to yourself that this book will help you become a
successful, admired, and respected low pressure
salesman.
Successful Low Pressure Salesmanship attempts to put
selling and salesmanship in a completely realistic light. It
does not hold with the push, shove, and club tactics of high
pressure. It does not profess to contribute a golden or magic
key to overnight success. Selling, like any other profession
requiring skill, study, practice and more practice, also
requires constant effort, lots of hard work, planning, and a
well rehearsed, dynamically presented sales story or
demonstration. In this way, you can sell anything from a
lollipop to a locomotive.
Work comes complete with source in
word doc format as well as pdf version.
Custom cover
graphics.
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