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Networking Know-How: How to Get Through to
the Busiest of People
When you are job hunting, sometimes the most frustrating part
is just getting your foot through the door to let the right
people know that you are out there and available for work.
Companies can be like members-only clubs; they tend to be a
little distrustful of cold callers and most executives advise
their assistants to run interference for them on the phone so
they do not get stuck having a protracted conversation with
someone they just aren’t interested in doing business with. The
thing is that to get an interview, these people can be the very
same people you need to talk to. How do you get these busy
people to clear some time off in their busy schedule to speak
to you?
First things first – you have to get the right attitude. If you
want busy people to make time to talk to you, you have to
present yourself in a way that makes them feel like you are
worth the time investment. The trick here is that you have to
do this by phone, and often, you have to first convince an
operator or personal assistant that your call is one worth
putting through to the boss. Your phone etiquette and vocal
confidence will be the key here.
Consider you basic phone manners first. Instead of launching
right into what you want, respond to the greeting of the person
who answers the phone with a hello of your own. Animate your
voice and always remember that simply saying “please” and
“thank you” can go a long way. Be the kind of caller that you
would want to talk to if your job was answering the phone all
day. People will respond to your positive attitude with a
positive attitude of their own.
Next, consider your confidence level on the phone. Do you tend
to get tongue-tied and stumble over your words? That kind of
delivery from you will set all the warning bells ringing on the
other end of the phone, and you will find the person with whom
you wish to speak always “out of the office.” Instead, work on
sounding like you are confident that it is a forgone conclusion
that you will get to speak that busy person you want to talk
to. Be confident that what you have to say is something that is
worth hearing. It may help to write out a framework of what you
will say and practice a few times so you sound relaxed and
composed when you make that call.
Once your attitude is right to make the call, you can then
employ a few tricks of the trade for getting through to those
busy people. Instead of giving away too much up front, start
your call by asking if the person with whom you need to speak
is in. If the answer is yes, then you can remove on potential
“excuse” for not putting your call through. If your call can’t
be taken at that time, skip the message. Let the PA or operator
know that you will call back again. That way you have a
legitimate reason to keep calling.
Of course, you might have to keep calling and calling, and that
assistant might start knowing the sound of your voice. If you
keep speaking to the same person, it’s time to open up with
some person details. Let them know your name, why you’re
calling, and if someone referred you, who that person is.
Developing that personal relationship can help you get your
call through to the boss.
Last but not least, don’t give up. Busy people are, well, busy,
and not necessarily avoiding your call. Persistence pays off,
so keep on calling until you get through.
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